Pragtig, a billboard for the city of Ghent

Kristof Van Heeschvelde created a billboard and a series of free posters on the invitation of the city of Ghent and SorryNotSorry.To make a connection between the billboard and the neighborhood, Kristof designed a series of 4 different posters which were handed out for free. Both the posters and the word on the billboard ‘pragtig’ (which translates to ‘wonderful’ but misspelled) resonated the game with language and banality that is oftentimes found in the work of Kristof Van Heeschvelde.